Friendly Communities in the Heart of
Southern Idaho

Affluent with rivers, canyons, mountains and farmlands, Idaho's Magic Valley is peacefully nestled in the state's southern region. The counties that make up the Magic Valley — Blaine, Camas, Cassia, Gooding, Jerome, Lincoln, Twin Falls and Minidoka — contain some of the most productive farmland in the northwestern United States, and are home to friendly communities that warmly embrace the relaxed lifestyle of the area.

The Magic Valley is filled with a wide assortment of recreational activities and cultural events that attract individuals and families from diverse backgrounds. Winter opens its doors to skiing at the region's acclaimed resorts, or snowmobiling through the vast countryside. Spring comes alive with fishing along the mighty Snake River and several blue ribbon trout streams, hiking amongst the mountains, or rock climbing through the area's challenging canyons. County fairs and outdoor festivals fill the warm summers, and the fall awakens a season of hunting and horseback riding. Residents also enjoy whitewater rafting, camping, and the many museums, libraries and theaters that are settled within Magic Valley communities.

Truly the heart of Southern Idaho, the Magic Valley is a region gifted with a picturesque landscape, and an area filled with neighborly communities rich with life.

To learn more about Southern Idaho, visit the Southern Idaho Economic Development Web site.